Karl-Friedrich Scheufele recognised with the GQ Lifetime Achievement Award

This year’s guest of honour was Karl-Friedrich Scheufele, President of la Chronométrie Ferdinand Berthoud and Co-President of the Chopard Group. Nicholas Coleridge presented Mr Scheufele with the special honour of the ‘GQ Lifetime Achievement Award’ to commemorate his outstanding contribution to the watch industry.

Karl-Friedrich Scheufele is known for his love of chronometry and fascination for the history of watchmaking. Born in Pforzheim in 1958, Scheufele was educated in Geneva before joining Chopard, the family company, in 1985. During his tenure as Co-President, he has transformed the company’s men’s watchmaking operation into one of the most respected manufacturers in Switzerland. Mr Scheufele’s latest outstanding achievement includes reviving the name of Ferdinand Berthoud. The brand comes in addition to the watch manufacturer in Fleurier, which produces the L.U.C. collection of Haute Horlogerie.

Held at the Neo-gothic Elisabethenkirche in Basel, the GQ Baselworld Cocktail Party saw over 400 guests gather to celebrate the opening of the biggest industry event in the watches and jewellery calendar, an event which has become a mainstay of the evening programme during Baselworld.
GQ has a gross international readership of over 5.4 million, with over 22 million monthly users across its websites. International watch supplements, including British GQ’s Watch Guide and GQ Germany’s Uhren, as well as dedicated watch channels on the international GQ websites, featuring the work of the leading style journalists.