An innovative concept
ART IN TIME is based on a unique concept in watchmaking: bringing together niche brands on the basis of their common values rather than their types of watch, ranges, or similar styles. In addition to these values, the houses in question all share the same founding inspiration, characterised by independence, creativity, and exclusivity.
“The ethos of Chronométrie Ferdinand Berthoud, just like that of Chopard, is rooted in a respect for Fine Watchmaking; as custodians of this heritage, we seek to promote its values,” explains Chronométrie Ferdinand Berthoud’s CEO Karl-Friedrich Scheufele. “The maisons in ART IN TIME are all motivated by the same deeply-held convictions, each in their own distinctive fashion.”
Brought together for the first time under the banner of ART IN TIME by their shared passion for craftsmanship, each of these watchmaking houses has its own well-defined identity, under the leadership of genuine entrepreneurs whose contemporary creations are strictly confined to select limited editions. Every year, these rare watches emerge from the workshops of the maisons in question – themselves among the most innovative and outstanding in the world of Fine Watchmaking. Typically, the singular nature of the pieces resides in a renewed approach to the way the time is displayed, the construction of the movement, or a ground-breaking design for the case, setting them apart from more conventional timepieces.
And now, these niche brands for discerning collectors have their own address: ART IN TIME.
The fruit of a long journey
Throughout both his personal and professional career, Karl-Friedrich Scheufele has developed a large number of initiatives closely related to the theme of time and the preservation of watchmaking heritage. One such example is the L.U.CEUM at Fleurier. Its name draws inspiration from L.U.C. (Louis-Ulysse Chopard) and the Latin word lyceum, meaning a place of learning – the vocation of this venue for sharing watchmaking heritage with others.
The rebirth of Chronométrie Ferdinand Berthoud in 2013, also under the personal leadership of Mr Scheufele, marked another milestone in the quest to restore watchmaking heritage to its rightful place. The timepieces created as a result of this dynamic embody Scheufele’s passion for the work of Ferdinand Berthoud – and his audacious ambition of bringing it back to life and giving it the visibility it deserves today.
“Chronométrie Ferdinand Berthoud has opened the doors to niche brands for me – houses promoting innovative watchmaking, headed up by passionate people with whom we clearly share the same values. ART IN TIME will enable us to raise our profile together among collectors and the general public, more particularly on the French Riviera, where these maisons were not previously represented,” explains Karl-Friedrich Scheufele.
Eight outstanding houses for the launch of ART IN TIME
The first art gallery in this region of the world dedicated to measuring time opens today in Monaco: ART IN TIME. Its unrivalled location, right at the heart of the Côte d’Azur, is an expression of the shared desire to offer only the very best in Fine Watchmaking, from a selection of truly complementary watchmaking houses.
Today, Ferdinand Berthoud, Chopard, Greubel Forsey, L’Epée, MB&F, Ressence, Florian Schlumpf, and Urwerk have become the first to be part of ART IN TIME. The gallery is located in the new, prestigious ONE MONTE CARLO complex, close to the legendary Hotel de Paris. Here, in this prime location near the Casino, the ART IN TIME gallery is opening its doors to collectors and connoisseurs of watchmaking art.
In this exclusive space, just a few exceptional timepieces will be on show in a refined, minimalist setting. The brands’ names and logos will blend into surroundings devoid of any superfluous furnishings, thus ensuring the timepieces remain the focus of attention, with nothing to distract the gaze of lovers of beautiful things. This uniform presentation is the key to a visual harmony that allows each watch to emerge quite naturally. The showcases themselves have been designed so that they all but disappear in favour of each watchmaking creation.
The vocation of ART IN TIME is to offer only quintessential watchmaking art. Such an undertaking is as ambitious as it is conceptual; ultimately, it could also include other art forms in relation to time. And to date, it is the only venue in the world to offer a selection of timepieces of this standard all in one place.
This model previously existed in two gold versions: white gold with titanium lugs (FB 1.1) and rose gold with black ceramic lugs (FB 1.2). The collection now welcomes two additional variations, reprising the precious metals of their predecessors, white gold (FB 1.1-2) and rose gold (FB 1.2-1) respectively, while adorning them with original decorations.
These new entirely hand-crafted decorations are lavished on both the dial and its engravings, as well as the movement half-bridges, entirely crafted in 18-carat gold. The white gold version is also the very first gemset creation from Chronométrie Ferdinand Berthoud.
These two new editions are issued in exclusive five-piece limited editions. They are directly inspired by a model created by Ferdinand Berthoud, astronomical pocket watch No. 3, assembled and adjusted in Paris in 1806 by his student, Jean Martin. It is now part of the L.U.CEUM collection in Fleurier.
To learn more, visit the two pages dedicated to these exceptional pieces:
In link with this aim, AVV organizes two vernissages, twice a year, each spring and autumn, with the participation of all its members. In the presence of world-renowned experts, each gallery unveils its most beautiful and unique works in either thematic or monographic exhibitions that build on their areas of excellence.
Rare art pieces are revealed from domains that are as fascinating as they are varied: classical and near-eastern antiquities can be discovered alongside modern and contemporary art, decorative art, photography, prints, sculptures, Old Master paintings, 20th century furniture, as well as contemporary jewellery designs.
Karl-Friedrich Scheufele, President of Chronométrie Ferdinand Berthoud and himself an art collector, said: “It’s a true honour for Chronométrie Ferdinand Berthoud to serve as official partner of the Art en Vieille-Ville association. Both organisations aim to promote and develop art in all forms. Ferdinand Berthoud was a real watchmaking artist and I came across his amazing achievements while developing the “L.U.CEUM – traces of time” museum we have in Fleurier. The AVV Association appreciates the strong historical background behind the company and its timepieces, including our modern interpretation of Berthoud’s work.”
The exceptional accomplishments of Ferdinand Berthoud in the field of marine chronometry during the reigns of Louis XV, Louis XVI and the Empire period, made him one of the most eminent horologists of the late 18th century. His works are exhibited in some of the major European and American museums, such as the Conservatoire National des Arts et Métiers in Paris, the British Museum in London, and the Metropolitan Museum of Art in New York. They are particularly sought after among experienced collectors.
Karl-Friedrich Scheufele added: “We are very proud to welcome members of the AVV Association for a visit of the Chronométrie Ferdinand Berthoud workshops and of the L.U.CEUM in Fleurier. These distinguished art experts will be able to share their views on our manufacturing and development process that remains true to the incredible art of Ferdinand Berthoud.”
Marie-Laure Rondeau, president of the “Art en Vieille-Ville” association, commented as well on the partnership: « It’s a true honour to be associated to the Chronométrie Ferdinand Berthoud, a maison that has been gathering an impressive history of innovation, high precision and prestige since the middle of the 18th century. A spirit still present today in the passion and excellence of the entire team led by Karl-Friedrich Scheufele. »
Characterised by their common passion for exceptional art, the Chronométrie Ferdinand Berthoud and the Art en Vieille-Ville association are starting a partnership for three years which will grow stronger over time.
Karl-Friedrich Scheufele said: “We are honored to be presenting our Ferdinand Berthoud watches to Japanese collectors and media guests. Japan is a very important market for Chronométrie Ferdinand Berthoud. In Japan, clients pay a lot of attention to details and exceptional craftsmanship. They have a very strong watchmaking culture and perfectly understand our products.”
The impressive FB 1 watches of the Chronométrie Ferdinand Berthoud
Stemming from a reflective process undertaken in tribute to the horological genius of Ferdinand Berthoud, the timepieces from Chronométrie Ferdinand Berthoud embody a modern vision of the creations that the master might create if he were still living today. Karl-Friedrich Scheufele, President of the Chronométrie Ferdinand Berthoud, wanted these timepieces to represent a continuation of the work of the master chronometer-maker. This was to be done by adopting a contemporary approach guided by the same innovative spirit, while drawing inspiration from the marine chronometers created by the master watchmaker. Housed in an imposing octagonal case with watertight portholes, the Chronomètre Ferdinand Berthoud are equipped with original mechanical hand-wound movements. Entirely independently conceived, developed and produced by the Chronométrie Ferdinand Berthoud in Fleurier, the calibres feature a tourbillon with central seconds, a distinctive pillar-type architecture, an innovative suspended fusée – chain regulating system and a mobile cone indicating power-reserve.
Chronomètre FB 1R – Edition 1785
Chronométrie Ferdinand Berthoud showcased the 1785 edition, comprising five unique interpretations of the FB 1R chronometer. All crafted from bronze, they feature a different artistic patina. This 1785 edition honours the most important expedition in French naval history, that of the Astrolabe and Boussole frigates. Commanded by the Count of Lapérouse, they had sailed with five Marine Chronometers on board, made by Ferdinand Berthoud, Clockmaker and Mechanic by appointment to the French King and Navy. During this expedition, the two frigates came close to Japan coasts and made important discoveries and topographical surveys of the area. The bronze of the 1785 edition recalls that of period marine instruments. Adopting a modern take on the work of the master horologist, Chronométrie Ferdinand Berthoud offers a series of five timepieces endowed with peerless exclusivity. They stem from a passionate approach and as ever convey a commitment to eminently demanding quality standards.
A prestigious location to welcome the watchmaker to the King Louis the XVth.
Afloat on the TennozCanals, “T-LOTUS M” is a ship-shaped event space designed under the supervision of world-renowned architect, KengoKuma. It consists of three floors, including basement and deck. Enveloped by the breezes off the waterways and the light glimmering off the water surface, this is truly a unique space in the city. It is therefore best for special parties with special guests and for completely new and original events. A prestigious location inspired by marine history to welcome the esteemed watches of la Chronométrie Ferdinand Berthoud all inspired by Marine Chronometer of the master watchmaker.
In the 18th century, Ferdinand Berthoud, a chronometer-maker by the same name and uncontested master of marine clocks, guided the vessels of the King of France towards new horizons.
In this present day, the master-horologist continues its discovery of Asia in one of its major cities, Singapore, the epitome of a modern city state.
Today, Chronométrie FERDINAND BERTHOUD together with Sincere Fine Watches, its exclusive partner in Singapore, is proud to present the World Premiere of yet another horological masterpiece, in a brand new all-titanium case and bright blue detailing, the Chronomètre FERDINAND BERTHOUD FB 1.4 ushers Chronométrie FERDINAND BERTHOUD firmly into the modern era.
Founded in 1954, this prestigious retailer’s reputation has been built on the expertise and passion of its team. This continued partnership has Chronométrie FERDINAND BERTHOUD firmly established at Sincere’s Haute Horlogerie Boutique at Hilton Singapore , a location at which more than 50 well-known watchmaking brands are represented, attracting passionate Haute Horlogerie enthusiasts both in Singapore and internationally.
Karl-Friedrich Scheufele added: “We are very glad to continue our partnership with Sincere Fine Watches. We launch today a new timepiece in titanium with sapphire bridges; the Chronomètre FERDINAND BERTHOUD FB 1.4. Sincere Fine Watches has a very good team of watch experts to explain to clients the exceptional heritage of the Chronométrie FERDINAND BERTHOUD in a perfect ultimate prestigious setting for them to feel welcomed.”
Chronométrie FERDINAND BERTHOUD was proud to be able to exhibit at the Dubai Watch Week and present for the first time its Chronomètre FERDINAND BERTHOUD FB 1.4. Its horological complexity and pure, uncluttered elegance attracted the curiosity of a demanding local and international clientele.
With its all-titanium case and bright blue detailing, the Chronomètre FERDINAND BERTHOUD FB 1.4 ushers Chronométrie FERDINAND BERTHOUD firmly into the modern era. This demanding and technical metal transfigures a timepiece already exceptional by the quality of its construction, its craftmanship and its complications. Interpreted in two versions, with a black or silver-toned dial swept over by blued hands, this certified chronometer is a lighter version of the Chronomètre FERDINAND BERTHOUD FB 1. Its lightness and its modernity are further reinforced by the choice of chamfered sapphire bridges for its FB-T.FC-2 calibre. Their transparency enables the gaze to plunge into the depths of the entirely rhodium-plated movement, while ensuring smooth visual integration with the titanium case colour.
Karl-Friedrich Scheufele added: “We have been partnering the Seddiqi family for a long time and we were very glad last year to announce our collaboration for la Chronométrie FERDINAND BERTHOUD. We attended the Dubaï Watch Week for the second time in a row. This fair is very important to meet new clients and watch connoisseurs of the Middle East and of the whole world. The Ahmed Seddiqi and sons organization teams are experts to create a perfect ultimate luxurious setting for clients to feel welcomed.”
A leading specialist in the field of Haute Horlogerie, Wempe is active in cities that enjoy global renown for their appeal in this realm. Alongside a strong historical presence in Germany where Wempe was founded almost 140 years ago, it also has stores in the most important capital cities of Europe like Paris, London, Vienna, Berlin and Madrid. Wempe has also brought its horological expertise overseas to the USA with a well-known flagship store in New York.
Local and international clients alike are immersed into the very heart of watchmaking and its deepest secrets are revealed to them. Thanks to their wholehearted commitment and in-depth professional expertise, the Wempe team fulfill a broad spectrum of the customers’ wishes. Firmly rooted in the heart of Munich, they receive priceless trust from their local and international customers thanks to expert advice and outstanding service.
Through this partnership, Chronométrie FERDINAND BERTHOUD is ensuring that its strongly rooted watchmaking passion is shared with the same enthusiasm while maintaining full respect for the tradition and expertise that led to the creation of the Chronomètre FERDINAND BERTHOUD FB 1, a contemporary timepiece paying tribute to the work of the 18th century master-watchmaker
Born from an approach that is unique in the world of modern watchmaking, the new Chronomètre FERDINAND BERTHOUD FB 1.3 is the most exclusive to date, coming on the heels of the FB 1.1 chronometer that won the “Aiguille d’or” Grand Prix award at the 2016 Grand Prix d’Horlogerie de Genève, and the FB 1.2. Distinguished by its unique shape and complexity, the platinum case frames a partially openworked nickel silver dial featuring an understated and distinctive play on colours. Its movement is endowed with complications inspired by the 18th century Ferdinand Berthoud chronometers that served as reliable scientific instruments. Nonetheless, even terms such as “suspended tourbillon”, “constant force” or “fusee-and-chain transmission” cannot begin to express the true sophistication of this exceptional calibre. The philosophy driving Chronométrie FERDINAND BERTHOUD cannot be summed up as a tribute, a reproduction or even a reinterpretation, since it is in fact far more demanding. It embodies a contemporary translation of the quest for excellence pursued by the master horologist who was appointed clockmaker to the French King and the French Navy.
The FERDINAND BERTHOUD FB 1 Chronometer honoured by the “Aiguille d’Or” at the 2016 GRAND PRIX D’HORLOGERIE DE GENEVE
At the first presentation of the FERDINAND BERTHOUD FB 1 Chronometer, held in Paris on September 15 at the Yacht Club de France, Karl-Friedrich Scheufele had spoken of his desire to orchestrate the renewal of the eminent individual who served as Watchmaker-Mechanic to the King and Navy during the reigns of Louis XV and Louis XVI as well as under the Napoleonic Empire.
During the GPHG award ceremony, he expressed his gratitude to the jury members for this prize that represents an incredible token of recognition for a youthful brand with time-honoured historical roots. An accolade that means a great deal to someone who had set himself the goal of paying tribute to Ferdinand Berthoud.
Connoisseurs will enjoy a chance to admire the FERDINAND BERTHOUD FB 1 Chronometer with its tourbillon and suspended fusée-chain device next week (November 15th to 19th 2016), at the Dubai Watch Week – an event organised by our partner, Ahmed Seddiqi & Sons.
Our exclusive retailers will also be delighted to present this exceptional chronometer in their boutiques and to share our excitement about this unexpected first prize that comes just one year after its official launch.
This history has placed the bar rather high for the development of the first watch paying tribute to the illustrious name, and the team of Karl-Friedrich Scheufele has pulled it off very nicely with the development of a spectacular and architectural movement. This caliber uses the intricate chain and fusée mechanism for releasing energy stored in its spring barrel, an element typical of marine chronometers of the time. Furthermore, this watch’s escapement consists of a very large tourbillon beating at 3Hz and high-precision direct drive seconds, which can be admired from the case-back. This watch has a power reserve of 53 hours with an indicator on the dial side.
When it comes to its design, this watch has a lot of personality. Here again the idea was to link it with the world of marine chronometers and very specifically to some watches designed at the time by Berthoud himself. In addition to its octagonal shape, one of the original aspects of the case is the small windows on the side that allows the observer to see and enjoy inner workings of the movement – like the chain and fusée.
The FB1 comes in two versions: housed in white gold or rose gold.